The thing that makes web design so exciting is its vastly changing nature. The way we receive and understand information is shifting dramatically with the increased use of mobile devices and on the go consumption. Mobile use is changing the way we create and view content and is also making it possible for users to really shape web design to reflect these desires.

1. Screen filling images

Increasingly, you will find huge images filling the screen on almost every website you visit. It is becoming far easier to take high quality, high-resolution photos and, as a result, they are almost becoming a mandatory feature for any website trying to look professional. Add the plethora of stock photo sites that are cropping up and you can access great, free, easy to download photos, even if you don’t have the resources or ability to take them yourself.

It is about more than just the presence and quality of photos though. It is about the vastness of them too. We don’t want lots of images to select and enlarge ourselves on websites. We want dominant images that fill the entire screen, whether that is on our laptop, phone or tablet.

2. Simplification for speed

The advance in mobile technologies has allowed a new set of demands to emerge for web users. We want things faster and that means not just thinking about the speed something will take to load but how quickly that information can be understood. We don’t want to go hunting around websites to find what we’re looking for. It needs to be there, available and immediate – or we’ll go elsewhere.

3. Storytelling for Generation C

Generation C is a powerful new player in consumer and commerce culture. The ‘C’ stands for connection and they seek out authentic content that they can relate to – they are blind to traditional advertising techniques. Storytelling has become a huge part of trying to appeal to this audience and, as a result, storytelling has also become a fundamental trend in web design. Information needs to be communicated with interest and depth.