It’s tempting to think of web design and SEO as completely separate processes. You may believe that search engine optimisation techniques are not an integral part of your site but simply something that you apply to help ensure it gets noticed. However, the reality is more complicated than this: web design and SEO are inextricably intertwined.
Your website’s design affects visitors’ experience of the site. That, in turn, affects how those visitors react to your site. Finally, search engine algorithms use the way in which visitors interact with websites to help rank them in the SERPs. In other words, you can run a top-notch SEO and keyword campaign, but if your fundamental web design isn’t good enough, your site will continue to languish near the bottom of the SERPs and won’t attract enough visitors.
As you can see, it is important to make search engine optimisation a key part of your web design. That can sound daunting, but it may be easier than you think. If you practice good website design, you will find that integrating SEO techniques is both straightforward and natural.
Search engine algorithms use the length of time users spend on a site and how deep into that site they go help rank it in the SERPs. As such, when it comes to SEO, you should aim to encourage your visitors to spend as much time as possible on your site and to explore parts of it other than the landing pages or homepage. Your website’s design is integral to ensuring that your web visitors respond to your site in this way.
There are several aspects of website design that you can leverage to achieve this result and therefore improve your SEO. For example, you should think about how intuitive your site’s navigation system is. Stripped down, intuitive navigation systems make web users feel more confident about exploring websites. You should also consider adopting a more minimalist visual design, as this makes your site look clean, uncluttered and inviting, thereby encouraging users to spend more time there and reducing your bounce rate. Video content can also be used to hold viewers’ attention, as can blogs and interactive widgets (provided they are carefully deployed).
However, the simplest way to ensure that SEO is baked into your site’s fundamental design is to hire a high-quality web design team. Here at Get Going Media, we have experience in both website design and search engine optimisation. As such, we are ideally placed to help you create a site whose design will help bolster your position in the SERPs. Contact us if you wish to find out more.