Choosing an SEO Agency
When choosing an agency for the search optimisation of your website you should be confident in your choice as shady SEO practices can really harm your website.
If someone emails you from a free email account out of the blue, run away. If someone is advertising SEO services for less than £250 they either don’t plan on doing much work, or they’ll be using spam link building tactics that could get your site banned. If a company guarantees you first page rankings or a specific place on Google, then it’s a scam. No-one can give those guarantees.
As a minimum requirement, the SEO you choose to for your project should have several years of experience, be able to provide proof of search results obtained for other clients. They should also be able to explain what they will do as part of your SEO campaign. Ask them what changes they’ll be making to your website and how they’ll be obtaining backlinks for your project. If they can’t answer any of the above, then it’s time to move on.