With so many online tools available, it’s incredibly tempting to design your own website when you’re first starting out as a business. It would save money in the short term, but would you see the return later down the line? Possibly not.

While it is very easy to put a site together using various website design templates, it’s crucial to know how to design a website properly, and the fact is, it’s not as easy as it looks. ‘Doing the job’ purely on a functional level simply isn’t enough. The internet is a hugely competitive marketplace, and your website will be the first point of contact for a majority of your clients. It needs to reflect the quality of your service, it needs to show your pride in your work, and it needs to show that you’re a serious brand. Customers will only invest their money in someone they trust, and the more professional you appear on the web, the more likely you are to see the results in your sales.

When you hire a web designer, you’re not just hiring the tools to build a website. You’re hiring years of expertise, you’re hiring someone who can advise, who knows best practise, and who can create the ideal bespoke solution for your company. There are so many dos and don’ts when it comes to web design, and for you and your company to have a strong web presence, it is essential that you’re at the right end of that spectrum. From small things, such as complementary font choices and web safe colours, right through to the big things, such as a responsive design so that people can access your site on the move, or SEO friendly content, which will help them find your site in the first place. It’s critical to get these things right from the start.

There are a number of ways to save money when starting a new business, but you cannot afford for your website to be one of them. No matter how small you start, with a good website design, you can reap big rewards.